MARCA
This RFP brief was written by Henry Gomez, VP/Strategy at Zubi Advertising when he was chief strategist at MARCA in Miami. View MARCA Brief
From legacy shops to hot boutiques, from virtual one-person consultants to agencies who closed their doors years ago, creative briefs emerge in many kinds of petri dishes. Some you’ve heard of. Some you haven’t. Explore and be surprised.
This RFP brief was written by Henry Gomez, VP/Strategy at Zubi Advertising when he was chief strategist at MARCA in Miami. View MARCA Brief
This brief is for Jeep by Twin Cities agency Mithun, later renamed Campbell Minneapolis. Thanks to Baiba Matisone and her Creative Brief Bank for this
Thank you to Julian Cole, owner of the Strategy Finishing School, for this brief for the Renault Group. View Renault Group Brief
Saatchi & Saatchi ran the British Airways account for more than 20 years, from 1982 until 2005. View BA Brief
the 1101 experiment is a business strategy and branding consultancy run by Paul MacFarlane. His briefs are the very definition of brief. And inspiring. Apple
Thanks to Renee Miller, president and creative director, at The Miller Group in Los Angeles. View Del Amo Fashion Center Brief
TRG, formerly The Richards Group, is a legacy shop located in Dallas, Texas. It was founded in 1976 and has done notable work for Motel
Zubi Advertising was founded in 1976 by Cuban exile Tere Zubizarreta who, according to their website, possessed an infectious attitude of “I don’t know but
