Guaranteed Auto Credit
Proof that a short brief works well for a rebranding effort. By Paul MacFralane and the 1101 experiment. View Brief
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You know them, you love them, you probably buy or use some of them. Now take a look under the hood at the briefs that produced campaigns you’ve seen and some you’ve never heard of. Some are real, some are spec, some were written by students. All can teach us something valuable.
Proof that a short brief works well for a rebranding effort. By Paul MacFralane and the 1101 experiment. View Brief
This is the brief that produced the now-famous and award-winning campaign, “I Got People” that ran in the mid-2000s.
How well does Paul know his audience? The brief reveals. More from the 1101 experiment. View Hedo Brief
One of six briefs on the Archive written by hhcl/red cell, London. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View
The Hulu brief is a spec assignment Henry and I did together over three episodes of The Brief Bros. Henry is the main author, ably
Student briefs deserve different criteria when we examine them. This brief, by then-student Lindsey Wehking, is for The Humane Society of the United States. This
Iceland Foods Ltd. is an iconic supermarket in the UK that mainly sells frozen foods. It was established in 1970. This brief reflects the brand’s
Thanks to our friends at APG Canada for this student brief, one of many they provided to the Archive. View Jack Daniels BBQ Sauce Brief
This brief was created by Pieter-Paul von Weiler and Matt Davies, proprietors at BetterBriefs.com, as a “reverse engineering” exercise. It’s not the real brief written
A short brief packed with insights and a sure-footed confidence that it knows its customer. Author: Sarah-Walker Hall. Agency: The Richards Group. Note the four
