Brand

You know them, you love them, you probably buy or use some of them. Now take a look under the hood at the briefs that produced campaigns you’ve seen and some you’ve never heard of. Some are real, some are spec, some were written by students. All can teach us something valuable.

Krave Jerky

Thanks to our friends at APG Canada for this student brief, one of many they provided to the Archive. View Krave Jerky Brief

Miami Dolphins

One of seven briefs on the Archive written by Crispin Porter Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View

Miller Lite

Two of seven briefs on the Archive written by Crispin Porter & Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for these briefs.

MTV

This is a client brief for a rebranding effort. Agency is not known. Thanks to Baiba Matisone and her Creative Brief Bank for this brief.

National Conservancy of Canada

Thanks to APG Canada for this student brief, one of many briefs they contributed to the Archive. View NCC Brief

National Recreation and Parks Association

Thanks to our friends at APG Canada for these student briefs, two of many they provided to the Archive. View NRPA Microsite Brief View NRPA

NBA 2K16

One of seven briefs on the Archive written by Crispin Porter Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View

Nintendo

Thanks to our friends at APG Canada for this student brief, one of many they provided to the Archive. View Game Boy Advance SP Brief

Nissan

Agency is not known. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Nissan Brief

PayPal

The agency for this particular brief is unknown. Thanks to Baiba Matison and her Creative Brief Bank for this brief. View PayPal Brief