Kiwi Shoe Polish
A short brief packed with insights and a sure-footed confidence that it knows its customer. Author: Sarah-Walker Hall. Agency: The Richards Group. Note the four
You know them, you love them, you probably buy or use some of them. Now take a look under the hood at the briefs that produced campaigns you’ve seen and some you’ve never heard of. Some are real, some are spec, some were written by students. All can teach us something valuable.
A short brief packed with insights and a sure-footed confidence that it knows its customer. Author: Sarah-Walker Hall. Agency: The Richards Group. Note the four
Thanks to our friends at APG Canada for this student brief, one of many they provided to the Archive. View Krave Jerky Brief
One of seven briefs on the Archive written by Crispin Porter Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View
Two of seven briefs on the Archive written by Crispin Porter & Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for these briefs.
This is a client brief for a rebranding effort. Agency is not known. Thanks to Baiba Matisone and her Creative Brief Bank for this brief.
Thanks to APG Canada for this student brief, one of many briefs they contributed to the Archive. View NCC Brief
Thanks to our friends at APG Canada for these student briefs, two of many they provided to the Archive. View NRPA Microsite Brief View NRPA
One of seven briefs on the Archive written by Crispin Porter Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View
The author of this brief is Laura Schwarz Ferrari and it was written in April 2020. It is likely a student brief. View Brief
