Brand

You know them, you love them, you probably buy or use some of them. Now take a look under the hood at the briefs that produced campaigns you’ve seen and some you’ve never heard of. Some are real, some are spec, some were written by students. All can teach us something valuable.

Pet Airways

Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Pet Airways Brief

PETA

Thanks to our friends at APG Canada for this student brief, one of many they provided to the Archive. View PETA Brief

Pot Noodle

Pot Noodle is a brand of instant noodle snack foods from the United Kingdom, available in a selection of flavors and varieties. Both briefs were

Puma

The agency for this particular brief is unknown. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Puma Brief

Red Bull

A well-written brief, narrowly focused. The Archive suspects that it may be a student brief. View Brief

Red Robin Restaurants

This is not your typical creative brief. It was written by Cameron Day, creative director and author of The Advertising Survival Guide books. He calls

Renault Group

Thank you to Julian Cole, owner of the Strategy Finishing School, for this brief for the Renault Group. Agency: Publicis Conseil, Paris. View Renault Group

Schulich Builders Foundation

Thanks to APG Canada for this student brief, one of many briefs they contributed to the Archive. View Schulich Brief

smart car

Paul MacFarlane has some big fun with a little vehicle. From the 1101 experiment. View smart car Brief

Spotify

Thanks to our friends at APG Canada for these student briefs, two of many they provided to the Archive. View 2023 Brief View 2022 Brief