Brand

You know them, you love them, you probably buy or use some of them. Now take a look under the hood at the briefs that produced campaigns you’ve seen and some you’ve never heard of. Some are real, some are spec, some were written by students. All can teach us something valuable.

Tango

Tango is a legacy brand of soft drinks in the UK with a history of brash, humorous creative. This brief was written by London shop

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The North Face

The agency for this particular brief is unknown. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View The North Face Brief

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Toms Shoes

This is a client brief. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Toms Shoes Brief

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Toro

Toro worked with Campbell Mithun in Minneapolis on its creative. This brief is for its line of consumer lawn care devices.  View Toro Brief

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Verizon

Thanks to our friends at APG Canada for this student brief, one of many they provided to the Archive. View Verizon Brief

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Visit Florida

Zubi Advertising in Miami, a nationally recognized Hispanic agency, services the Visit Florida account.  View Brief

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