Brand

You know them, you love them, you probably buy or use some of them. Now take a look under the hood at the briefs that produced campaigns you’ve seen and some you’ve never heard of. Some are real, some are spec, some were written by students. All can teach us something valuable.

Zippo Lighters

Student briefs deserve different criteria when we examine them. This brief, by then-student Lindsey Wehking, is for Zippo Lighters. The Archive notes some simple flaws,