creativebriefworkshops https://validator.w3.org/feed/docs/rss2.html 238: Strategy perspectives with Mark Pollard, Part 2 240: Cam Day, Part 2 237: Strategy perspectives from Mark Pollard, Part 1 239: Cam Day: Tales from the Trenches, Pt 1 Podcast Register Log In 236: What an Air Force colonel can teach creatives 235: Five free research resources 233: The Cannes AI scandal 230: Mark Pollard’s Briefing 101 225: The Open Brief 229: ANA on creative briefs 224: Chaz Wigley’s new book 228: A lively conversation with Professor Mark Ritson 232: Great Jeans kerfuffle 227: Are B2B briefs different? 231: Jon Steel returns 226: B2B Grand Prix at Cannes 221: Insight vs SMP 223: Brand Truth vs Human Truth 222: The history of the brief 220: Lightning Round: Objective vs Target 219: London’s SCA now online 217: When you must rebrief 212: Creative–Strategist tension 216: Evaluating ideas is hard 211: Can AI help clients write better briefs for their agencies? 215: SXSW teaching star 214: Eight hours to write a brief? 218: When creative gets killed 213: Inside look at podcasting 210: Emerging Talent Series continued 209: Why do agencies rewrite the brief? 208: Whither “Get, to, by”? 204: Uri Baruchin, strategy philosopher 199: Is GeorgeCo LLC really a Delaware company? 203: Two UK ad students talk shop 207: Why brand frameworks fail 202: The perils of agency search 206: Appreciated Branding by Reid Holmes 201: Howard’s Single-Minded Proposition webinar 205: Adeola Mosanya, Creatives Accountant 200: Bob Hoffman Archive Home 198: Alex Morris on the tension between strategy and creative 197: Ed Tsue—the brief is dead! 196: Ed Cotton’s creative brief provocations 195: Writer Derek Walker—shunned by agencies, embraced by brands Home