I’ll start with a fresh perspective. Some surprising and unexpected reminders. And most of all, a challenge to all of us who count on the brief but find it daunting to get it right.

There’s an old saying in our industry: “There’s never time to do it right. There’s always time to do it over.”

In one 45-minute talk, I’ll lay out a path for you to do it right, so you won’t have to do it over and over and over.