Two guys
who
love talking about advertising, creative briefs and briefing.
Two guys, 150+ episodes, and we’re not done talking about the brief.
Industry leaders, nuts ‘n bolts explanations, timely topics, and a lot of fun every Wednesday.
The largest collection of creative briefs
in the world.
More than 100 finished briefs for real products. Listed by Brand and by Agency. And it’s free. Seriously.
Meet
Howard
Ibach
Howard is a seasoned creative with two distinct yet complementary pursuits: he’s both a literary author and a leading expert in creative brief training.
In advertising and marketing, he helps teams craft clear, compelling briefs that spark insight and creativity. His literary work—memoirs, essays, and children’s poetry—delves into personal experience with honesty and heart.
Whether shaping strategy or sharing his journey, Howard’s mission is to inspire connection and celebrate the power of storytelling.
Talk to your ANA rep about my creative brief workshops.
Since 2017, I’ve been on the faculty of the Marketing Training & Development Center of The Association of National Advertisers (ANA). I’ve worked with dozens of major brands. I can help you, too.
Lots of pictures, big type, and packed with practical advice on writing briefs.
Dave Butler, retired TBWA\Chiat\Day creative director, said it’s “…a well-nigh essential foundation on which to build a successful advertising career.”
Luke Sullivan, author of Hey Whipple, Squeeze This said, “It’s the best, and briefest, book on briefs I’ve read.”
Fifteen years of blog essays on brief writing.
If you can’t find it here, it doesn’t exist or I haven’t gotten to it yet.
