A creative brief is a good story well told.
I’ve taught workshops for 20 years and wrote two critically acclaimed books on briefs.
I’ll show you how to write briefs that inspire creative work that sells.
I’ll reveal the three most common mistakes brief writers make.
I’ll show you examples of real briefs for real products.
No lecturing. In-depth discussions. Hands-on exercises.
You’ll learn by doing. You’ll leave with practical skills you can use right away.
Inexpensive, yes. Cheap, no. The Marketing Training & Development Center at the Association of National Advertisers sends me to fifteen to forty trainings a year for Fortune 500 companies.
I can help you, too.
Industry leaders, nuts ‘n bolts explanations, timely topics, and a lot of fun every Wednesday.
Dave Butler, retired TBWA\Chiat\Day creative director, said it’s “…a well-nigh essential foundation on which to build a successful advertising career.”
Luke Sullivan, author of Hey Whipple, Squeeze This called it “…the best… book on briefs I’ve read.”
A growing collection of finished briefs for real products. Listed by Brand and by Agency. And it’s free. Seriously.
If you can’t find it here, it doesn’t exist or I haven’t gotten to it yet.