How to write

a better brief.

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Mastering creative brief
skills saves you time,
money...and headaches

A creative brief is a good story well told.

I’ve taught workshops for 20 years and wrote two critically acclaimed books on briefs.

I’ll show you how to write briefs that inspire creative work that sells.

Select brands that hired me:

Write better briefs, eliminate re-dos, sell more products.

I’ll reveal the three most common mistakes brief writers make.

I’ll show you examples of real briefs for real products.

No lecturing. In-depth discussions. Hands-on exercises.

You’ll learn by doing. You’ll leave with practical skills you can use right away.

$199 per person.
Let’s talk about my virtual and in-person training.

Inexpensive, yes. Cheap, no. The Marketing Training & Development Center at the Association of National Advertisers sends me to fifteen to forty trainings a year for Fortune 500 companies.
I can help you, too.

Two guys,
185+ episodes,
and we’re not done
talking about
the brief.

Two guys, 150+ episodes, and we’re not done talking about the brief.

Industry leaders, nuts ‘n bolts explanations, timely topics, and a lot of fun every Wednesday.

Lots of pictures, big type, and packed with practical advice on writing briefs.

Dave Butler, retired TBWA\Chiat\Day creative director, said it’s “…a well-nigh essential foundation on which to build a successful advertising career.”

Luke Sullivan, author of Hey Whipple, Squeeze This called it “…the best… book on briefs I’ve read.”

You write the brief for creatives. So here’s
what creatives say about my workshop.

You write the brief for creatives. So here’s what creatives say about my workshop.

Creative Brief Archive.
It’s about time.

A growing collection of finished briefs for real products. Listed by Brand and by Agency. And it’s free. Seriously.

Fifteen years of blog essays on brief writing.

If you can’t find it here, it doesn’t exist or I haven’t gotten to it yet.

How to write

a better brief.

Mastering creative brief
skills saves you time,
money...and headaches

Select brands that hired me:

Select brands that hired me:

Write better briefs, eliminate re-dos, sell more products.

$199 per person.
Let’s talk about my virtual and in-person training.

Two guys,
185+ episodes,
and we’re not done
talking about
the brief.

Two guys, 150+ episodes, and we’re not done talking about the brief.

Lots of pictures, big type, and packed with practical advice on writing briefs.

You write the brief for creatives. So here’s
what creatives say about my workshop.

You write the brief for creatives. So here’s what creatives say about my workshop.

Creative Brief Archive.
It’s about time.

Fifteen years of blog essays on brief writing.

Subscribe

Brief Bites

How to write

a better brief.

Mastering creative brief skills saves you time, money...and headaches

Select brands that hired me:

Select brands that hired me:

Write better briefs, eliminate re-dos, sell more products.

$199 per person. Let’s talk about my virtual and in-person training.

Two guys, 185+ episodes, and we’re not done talking about the brief.

Two guys, 150+ episodes, and we’re not done talking about the brief.

Lots of pictures, big type, and packed with practical advice on writing briefs.

You write the brief for creatives. So here’s what creatives say about my workshop.

You write the brief for creatives. So here’s what creatives say about my workshop.

Creative Brief Archive. It’s about time.

Fifteen years of blog essays on brief writing.

Subscribe

Brief Bites

Mastering creative brief
skills saves you time,
money...and headaches

$199 per person.
Let’s talk about my virtual and in-person training.

Two guys,
185+ episodes,
and we’re not done
talking about
the brief.

You write the brief for creatives. So here’s
what creatives say about my workshop.

Creative Brief Archive.
It’s about time.