Creative Brief Workshops

great creative starts before the creative

My workshops answer three fundamental questions about the creative brief:What is a great brief?
How do you write a great brief?
How do you craft a memorable single-minded proposition?

Howard Ibach

Twenty years teaching creative briefs. Ten years on the Association of National Advertisers faculty. Guest lecturer at U of Minn Hubbard School of Journalism & Mass Comm, University of Tampa, New York University.Forty-year industry veteran. Twenty-six years as writer|creative director. Five years co-host The Brief Bros. podcast. Author, two graphic textbooks on creative briefs.

three creative brief workshops

101

anatomy of a great brief

Learn what separates an ordinary brief from a great one by examining real briefs, the creative work they inspired, and why they worked.

201

writing the brief: step by step

Learn a disciplined process for turning information and insight into a clear, focused creative brief that gives creative teams direction without giving them solutions.

301

crafting a killer proposition

Learn how to find and write the single most important idea in the brief: a proposition that is focused, provocative, memorable and creatively inspiring.

I wrote the books on writing creative briefs

Lots of pictures, big type, and packed with practical advice on how to write creative briefs. Includes exercises and sample briefs.

creative brief archive

The Creative Brief Archive has a new home.It's the largest collection of professional and student creative briefs anywhere. Register on the new site. It's free.

ready to make your briefs work smarter?

Send me an email. We'll schedule a video chat.