A copywriter shows you how to write a better
single-minded proposition.
90 minutes, $89 Only 25 seats available Wednesday, January 15, 2025
The five key ingredients that inspire all SMPs.
Examples of memorable SMPs from real creative briefs.
Wednesday, Janauary 15, 2025
Only $89. Registrations limited to 25.
A 60 minute webinar packed with insights from a former creative director.
Plus 30 minutes of discussion.
I’ve taught brief writing for 20 years and wrote two critically acclaimed books on briefs.
I’ll show you what makes a SMP that inspires creatives to do their best work.
You’ll learn by studying briefs for award-winning campaigns.
You’ll leave with practical skills you can use right away.
Ask me about your biggest brief-writing headaches. We’ll solve them together.
I’m on the faculty of the Marketing Training & Development Center of The Association of National Advertisers. I do virtual training for Fortune 500 companies every year. I can help you, too.
Industry leaders, nuts ‘n bolts explanations, timely topics, and a lot of fun every Wednesday.
Dave Butler, retired TBWA\Chiat\Day creative director, said it’s “…a well-nigh essential foundation on which to build a successful advertising career.”
Luke Sullivan, author of Hey Whipple, Squeeze This called it “…the best… book on briefs I’ve read.”
A growing collection of finished briefs for real products. Listed by Brand and by Agency. And it’s free. Seriously.
If you can’t find it here, it doesn’t exist or I haven’t gotten to it yet.
90 minutes, $89 Only 25 seats available Wednesday, January 15, 2025