Freud Communication (formerly DFGW)

Freud Communications purchased DFGW in 2006, where this brief for the BBC’s coverage of the 2004 Summer Olympics in Athens was conceived. View BBC Brief

The Richards Group

The Richards Group is a legacy shop located in Dallas, Texas. It was founded in 1976 and has done notable work for Motel 6 and Home Depot among others clients. This brief is for Kiwi Shoe Polish, and it stands out by virtue of its brevity and insights, without ever asking anywhere on its template, […]

the 1101 experiment

the 1101 experiment is a business strategy and branding consultancy run by Paul MacFarlane. His briefs are the very definition of brief. And inspiring.  Apple Candy Auto Credit Hedo Nissan smart car

Saatchi & Saatchi New York

Saatchi & Saatchi ran the British Airways account for more than 20 years, from 1982 until 2005. View BA Brief

Zubi Advertising

Zubi Advertising was founded in 1976 by Cuban exile Tere Zubizarreta who, according to their website, possessed an infectious attitude of “I don’t know but I’ll learn.” Perfect, from the Archive’s perspective, for anyone wishing to understand more about creative briefs. We present two here, one for a Zubi client, Visit Florida, the second a […]

Crispin Porter + Bogusky

Crispin Porter + Bogusky was formed in 1988 by Sam Crispin, later joined by Chuck Porter and Alex Bogusky. Its first office was in Miami. Today it is owned by advertising and marketing holding company MDC Partners, New York. View Burger King Brief

Campbell Mithun

Mithun opened its doors in 1933 when Ralph Campbell and Ray Mithun joined forces during the Great Depression. The company was based in Minneapolis, Minnesota, and they started calling themselves Campbell Mithun. In 2016, the ad agency closed its doors after 83 years of business. A consolidation of Mithun and other organizations created McCann Minneapolis. […]

hhcl/red cell

hhcl/red cell was a London creative powerhouse in the 1990s and early 2000s until it closed its doors in 2007. For many years, it produced creative for Tango, including Orange Man. The Tango brief here is very likely authored by a strategist at hhcl/red cell, but the Archive cannot confirm this. Tango Brief Pot Noodle […]


glue London was founded in 2001 and an Internet search reveals it was winning awards for its work as late as 2007. But it may have closed its doors, changed its name or merged with another agency. The Archive welcomes any recent information on glue’s status. View Ello Brief

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