Category: Ad Agency

Mad Dogs & Englishmen

Mad Dogs & Englishmen was a powerhouse creative shop in New York led by co-founders Nick Cohen and Robin Hafitz. It closed its doors in 2005. Thanks to Robin for all three briefs. Canadian Club Whiskey Brief Friends of Animals Brief Game Show Network Brief

Publicis Conseil

Thank you to Julian Cole, owner of the Strategy Finishing School, for this brief for the Renault Group. View Renault Group Brief

DAVID Madrid

This brief was created by Pieter-Paul von Weiler and Matt Davies, proprietors at BetterBriefs.com, as a “reverse engineering” exercise. It’s not the real brief written by DAVID Madrid for “Meet Marina Prieto,” its Gold Lion winning campaign for JCDecaux OOH at the 2024 Cannes Festival of Creativity. But given these two gents’ experience, we can […]

The Miller Group

Thanks to Renee Miller, president and creative director, at The Miller Group in Los Angeles. View Del Amo Fashion Center Brief

Copacino & Fujikado

Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Pet Airways Brief

M&C Saatchi

This brief is for Lucozade Sport Hydro Active. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Lucozade Brief

Mithun

This brief is for Jeep by Twin Cities agency Mithun, later renamed Campbell Minneapolis. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Jeep Brief

Grey SF

This brief is for the Commonwealth Club of San Francisco, the oldest and largest public affairs forum. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Grey SF Brief

MARCA

This RFP brief was written by Henry Gomez, VP/Strategy at Zubi Advertising when he was chief strategist at MARCA in Miami. View MARCA Brief

David & Goliath

D&G is the current AOR of the California Lottery. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View California Lottery Brief