Publicis Conseil
Thank you to Julian Cole, owner of the Strategy Finishing School, for this brief for the Renault Group. View Renault Group Brief
DAVID Madrid
This brief was created by Pieter-Paul von Weiler and Matt Davies, proprietors at BetterBriefs.com, as a “reverse engineering” exercise. It’s not the real brief written by DAVID Madrid for “Meet Marina Prieto,” its Gold Lion winning campaign for JCDecaux OOH at the 2024 Cannes Festival of Creativity. But given these two gents’ experience, we can […]
The Miller Group
Thanks to Renee Miller, president and creative director, at The Miller Group in Los Angeles. View Del Amo Fashion Center Brief
Copacino & Fujikado
Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Pet Airways Brief
M&C Saatchi
This brief is for Lucozade Sport Hydro Active. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Lucozade Brief
Mithun
This brief is for Jeep by Twin Cities agency Mithun, later renamed Campbell Minneapolis. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Jeep Brief
Grey SF
This brief is for the Commonwealth Club of San Francisco, the oldest and largest public affairs forum. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Grey SF Brief
MARCA
This RFP brief was written by Henry Gomez, VP/Strategy at Zubi Advertising when he was chief strategist at MARCA in Miami. View MARCA Brief
David & Goliath
D&G is the current AOR of the California Lottery. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View California Lottery Brief
Foote Cone Belding (FCB)
Foote Cone Belding (FCB) is a legacy agency in Detroit. This is an example of a “brand” brief because it covers three Dodge products. Thanks to Baiba Matison and her Creative Brief Bank for this brief. View FCB Brief
