Burger King
A legacy fast-food brand, BK has a long history of outstanding creative work. These briefs were written by Crispin Porter + Bogusky in the mid-2000s. They reflect the unique cultural lens CP+B used to set BK apart from competitors. Note: CP+B identifies the “BK Brief” as a “product” brief. View BK Brief View Bfast on […]
Red Bull
A well-written brief, narrowly focused. The Archive suspects that it may be a student brief. View Brief
Pot Noodle
Pot Noodle is a brand of instant noodle snack foods from the United Kingdom, available in a selection of flavors and varieties. Both briefs were written by London agency hhcl/red cell. Thanks to Baiba Matisone and her Creative Brief Bank for The Mexican brief. View Pot Noodle Brief View The Mexican Brief
Kiwi Shoe Polish
A short brief packed with insights and a sure-footed confidence that it knows its customer. Author: Sarah-Walker Hall. Agency: The Richards Group. Note the four sentences at the top of the template. Words every brief writer should live by. NOTE: See two interviews with Sarah-Walker Hall on The Brief Bros. podcast: Episode 132 and Episode […]
smart car
Paul MacFarlane has some big fun with a little vehicle. From the 1101 experiment. View smart car Brief
West County Nissan
Paul MacFarlane’s take on automotive retail. From the 1101 experiment. View Brief
Hedo Skin Care
How well does Paul know his audience? The brief reveals. More from the 1101 experiment. View Hedo Brief
Guaranteed Auto Credit
Proof that a short brief works well for a rebranding effort. By Paul MacFralane and the 1101 experiment. View Brief
Butterfield’s Candy
Short and to the point, Paul MacFralane’s brief for Butterfield’s Candy relies on a fun insight. From the 1101 experiment. View Butterfield’s Brief
Apple
A brief brief from Paul MacFarlane at the 1101 experiment for a project he did for Apple. View Apple Brief
