What makes a creative brief writer?
Thirty seven years ago, I started my career in the advertising business. I wrote this essay seven years ago and am re-publishing it today because I still believe every word I wrote in 2015. I’ve put in more than a quarter century at ad agencies and corporations. The last few years I’ve devoted to writing, […]
Navigate the seven C’s to write an inspiring creative brief.
The seven “Cs” for writing great creative briefs.
