Collaborating on a brief and asking for feedback on a brief are two different things.
Good copywriters remember this mantra: “Tell them what you’re gonna tell them, tell them, tell them what you told ‘em.” It’s repetitive, yes, but instructional. The idea is to remember as a sales person (and that’s what copywriters are: we sell stuff with our words), that readers (or viewers or listeners) don’t remember things the […]
