I read with amusement a debate that creatives’ “intuition” and their “gut instinct” are more important than data in the creative process. This is a false argument. Creatives need to remember an ancient truth. Ideas do not arrive in a vacuum. You cannot create something from nothing. Twas ever thus. As a creative director and […]
An Old School idea that remains timeless: How to come up with an idea. It’s as relevant to creative brief writers as it is to any creative person.