The one meeting that should always be “standing room only.”
This meeting should raise expectations. This meeting should crackle with electricity. This meeting should always be standing room only. I speak of a regular gathering in both ad agencies and on the client side. A meeting that typically produces yawns and low attendance. Exactly the opposite of what a healthy, thriving brand should inspire. Which […]
Six questions creatives must ask about a creative brief before the briefing.
Wait, you don’t see the brief until the project kicks off? You look through the document for the first time as you listen to the briefing? Whoa. That’s a problem. You’re a creative. You have to make magic from the words on this page (let’s hope it’s only one page, maybe half a second page). […]
