How to break the first rule of advertising
On July 19, the folks at Faktory, an ad agency in Utah, published a thought-piece on Medium.com. I liked it so much, I posted a link to my LinkedIn page. I still like it. A lot. The premise is elegant and simple: If you want people to not only remember your communication, but to break what […]
To tell an authentic brand story, write an inspired creative brief.
In 1989, I was a copywriter for a small business-to-business advertising agency in Milwaukee. Two facts stand out about this job. The first is that the shop did not use a creative brief. The document was not part of its day-to-day operations. I fixed that. The second relates to one of its bigger clients, an […]
