How much does an idea cost?
![](https://creativebriefworkshops.com/wp-content/uploads/2022/07/the-cart-or-the-horse-1-1024x576.jpg)
I use real briefs when I teach my workshops on writing creative briefs. Not blank templates, but completed briefs. Not case studies, but real working briefs. Among the questions I ask attendees is this: What’s missing from the briefs they review in my workbook? I know the answer before I ask it, of course, and […]