When do you know you’ve written a good creative brief?
![](https://creativebriefworkshops.com/wp-content/uploads/2022/09/6-Poker-1024x641.jpg)
If you want to make money, invite your creative team to a poker game. You’ll win. Creatives have terrible poker faces. I know. I’m a former creative. When we have a good hand, it’s hard to hide it. That’s the way we are about most things in life. We wear our emotions on our faces, […]