In the first of three in-depth conversations, The Brief Bros. welcome a national treasure and a creative legend, Mr. Ernie Schenck. He has founded two ad agencies, won countless awards, and is a prolific writer and commentator for CA and lately his own newsletter on Substack, Strange Alchemy. Pinch-hitting for a traveling Henry Gomez is a past guest himself, Mark Jenson, lecturer at the U of Minnesota’s Hubbard School of Journalism and Mass Communications. Mark and I bask in the glow of Ernie’s insights and wisdom on creativity, the brief, brands and AI, among other topics. Stay tuned because the conversation continues over the next two weeks.