124: What can we learn from a blank creative brief template?

Henry Gomez and I have preached the importance of insightful and inspiring “answers” on briefs to get the most from our creative partners. But what, if anything, can we learn as brief writers from a template? A blank template? Today, we examine a couple templates from legacy shops and discuss what we uncover. Thanks to freelance strategist Baiba Matisone in Berlin for her Creative Brief Bank where we found these templates.

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