130: George Tannenbaum inspires an episode. Guess the topic.

Our friend George Tannenbaum wrote an essay on his Ad Aged blog recently that sparked our interest. It was called I‘ll Be Brief and it’s a great read about, what else, the creative brief. It got Henry Gomez and me thinking. And talking. Are our expectations of a brief overblown? George makes this claim, and Henry and I respond. We invite you to tune in.

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