136: Reviewing a creative brief by FCB for Dodge.

First, special thanks to Baiba Matisone, who appeared on The Brief Bros., for posting this creative brief on her Creative Brief Bank. Henry Gomez and I did a top to bottom examination of this brief and shared our thoughts in this episode. We agreed…mostly. But even where we disagreed, we aligned on one thing: It’s a great example of a single-page, well-written and inspiring document. Watch and learn!

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