143: A collaboration between Tom Fishburne, IPA and BetterBriefs.com

Kudos to our friends Matt Davies and Pieter-Paul von Weiler, past guests on The Brief Bros., for their partnership with the Marketoonist Tom Fishburne and the Institute for Practitioners of Advertising (IPA), the oldest professional organization in our industry. They’ve assembled a Compendium of brilliantly drawn cartoons that reflect their global survey on creative briefs, published in 2021, and is available to you at betterbriefs.com. Henry Gomez and I selected one of Tom’s fun cartoons to discuss on today’s episode. The topic is vital and too often overlooked: reviewing creative work. It’s also a great tease to encourage all of you to download the new Compendium assembled by Matt and PP.

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