146: Reviewing a creative brief for Tango carbonated soft drink.

Henry Gomez and I review an undated creative brief for the UK’s famous soft drink Tango, ad agency unknown (if you’re privy to the info, please share in the comments section). I featured this brief in my first book on the creative brief, and I included it in my rotating list of briefs for my creative brief workshops, but I have not used it in many years. Henry and I share our thoughts and I see new opportunities for it as a training tool.

For one-on-one, small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

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