159: Should a brief ask “What is the strategy”?

It seems like an obvious question: What is the strategy? But even asking it opens a can of worms. What do you mean by “strategy”? Then you can ask, why do so few briefs ask this question? This week, Henry Gomez and I tackle the conundrum of what role strategy plays in writing a creative brief and whether the question belongs on the brief.

For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

Verified by MonsterInsights