187: Creatives talk shop, Part 1

In a first for the Brief Bros., we’ve assembled a panel of seven advertising creatives to talk about our industry, the state of creativity, and the role of AI. The discussion was so lively and robust, we talked for more than two hours. Today’s episode is Part 1. Part 2 airs next Wednesday.

Joining me and my friend and reliable substitute co-host David Moore, who sits in for the traveling Henry Gomez, we’re proud to introduce our viewers to:

Gene Payne in Chicago, Nic York-Bogen in LA, Monique Thomas in Minneapolis, Sara Rosinsky in Colorado, Lisa Lorraine in Lincoln, NE, Michael Rushing in LA and Derek Walker in South Carolina. They are writers, art directors and creative directors who work in the agency world and on the client side. Three are old friends of mine and four are friends of David’s.

We had such a good time, we plan to do this again.

Reminder: For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

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