Every brief writer needs a fishbowl.
As the noted psychologist and TED Talk veteran, Barry Schwartz, has said, “Everyone needs a fishbowl.” A fishbowl,
September 28, 2015
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“I don‘t know what I think until I read what I have written.”
As the noted psychologist and TED Talk veteran, Barry Schwartz, has said, “Everyone needs a fishbowl.” A fishbowl,
The creative brief dates to the early 1960s when account planning was introduced to the advertising world by a Brit named Stanley Pollitt. This year
Sometimes you have to ask the simple questions because they tend to be the hardest to answer: Why do we use a creative brief at
I’ve been writing about the Single-Minded Proposition in recent posts, so I thought I’d continue with an excerpt from the second edition of my book, How To
4641939331_0fee32dc15 [I break down the single-minded proposition to its most basic elements on The Brief Bros., my video podcast. You can also follow me on
Perhaps you’ve read this line: “Eternal vigilance is the price of freedom.” With apologies to its author (or authors), allow me to amend it: “Eternal vigilance
Pfizer’s Agency Pulls A Boner In Its Ad For ED Medication. Even professionals make mistakes. This one, um, stands head and shoulders above its competition.
As we enter the Dog Days of Summer, I offer 10 thoughts and observations as you toil on your briefs. 1. Get out of the office!
