When I began my career as a copywriter, I viewed rules the way other creatives viewed rules: with disdain. I wanted nothing to interfere with

Bless your hearts, account planners. You’ve changed advertising for the better. But let’s be honest: Even though you gave us the tools to make creative

Since I began writing this blog, I’ve focused on as many of the elements I can think of that go into writing an inspired creative

Change is easy to talk about, harder to actually do. If part of your job includes writing creative briefs, and you’re not satisfied with how

When thought leaders—and here I refer specifically to account planners, fellow practitioners and pundits who blog, address conferences and write articles—talk about what new directions

I’ve heard many definitions of a creative brief: It’s a contract between a client and its advertising agency, or between an advertiser and its creative

TIGHTBRIEF is now Creative Brief: The Blog. If you’ve been receiving a weekly email from TIGHTBRIEF, please take a moment to sign up for the