“I don‘t know what I think until I read what I have written.”
Good copywriters remember this mantra: “Tell them what you’re gonna tell them, tell them, tell them what you told ‘em.” It’s repetitive, yes, but instructional.
I think many, perhaps most, strategists and account planners would agree that time is the commodity they desire most. Time to think, time to read,
Thanks to research by my friends Matt Davies and Pieter-Paul von Weiler at betterbriefs.com, we now have valuable insights into the yawning chasm between perception
Hockey Hall of Famer Wayne Gretzky said these words. The line is both axiomatic and a tautology, but a necessary reminder to all of us.
I’m not certain whether quoting Tim Allen is a good thing or a bad thing. I only know that it’s the right thing. His utterance
I tip my hat to Tim Brunelle, copywriter, creative director, strategist, lover of creative briefs, and a recent guest on The Brief Bros., for inspiring
If you want to make money, invite your creative team to a poker game. You’ll win. Creatives have terrible poker faces. I know. I’m a
We love to beat up on Facebook, Twitter, Instagram, even LinkedIn, and the entirety of the internet for our ills. But there is a larger
