“I don‘t know what I think until I read what I have written.”
In the summer of 1979, I was living in Tampa, Florida between my junior and senior years at the University of Tampa. My uncle, who
In my lifetime, I have known poets, novelists, a playwright, sculptors, painters, musicians, ballet and modern dancers, choreographers and a film-maker or two. Artists all.
If you’re a fan of the NFL and someone asked you to put together your Dream Team offensive line, you’d know who to pick, right?
With due respect to the legendary creative director and author, from whom I’m still eagerly awaiting his acceptance of my request to connect on LinkedIn,
Creative briefs were “invented” if that’s the word a long time ago. Some credit the arrival of account planning in the mid-1960s, but I think
How many words and phrases can you think of to express “simplicity”? Here are a few that come immediately to mind: KISS Occam’s Razor I
Bullets should be banned. Sorry, gun fans, I don’t mean ammo. I mean those pesky black dots that show up on creative briefs everywhere. Like
I use real briefs when I teach my workshops on writing creative briefs. Not blank templates, but completed briefs. Not case studies, but real working
