Ello by Mattel

Ello is a toy that Mattel targeted to little girls aged 5-10. The London agency glue produced this brief for a 2003 project. View Brief


Toro worked with Campbell Mithun in Minneapolis on its creative. This brief is for its line of consumer lawn care devices.  View Toro Brief

Visit Florida

Zubi Advertising in Miami, a nationally recognized Hispanic agency, services the Visit Florida account.  View Brief


Tango is a legacy brand of soft drinks in the UK with a history of brash, humorous creative. This brief was written by London shop hhcl/red cell. View Tango Brief


Iceland Foods Ltd. is an iconic supermarket in the UK that mainly sells frozen foods. It was established in 1970. This brief reflects the brand’s wit as it tasks its creatives with introducing three new lines of frozen food products. View Brief

Burger King

A legacy fast-food brand, BK has a long history of outstanding creative work. The brief was written by Crispin Porter + Bogusky in the mid-2000s. It reflects the unique cultural lens CP+B used to set BK apart from competitors. Note: CP+B identifies this as a “product” brief. View BK Brief

Red Bull

A well-written brief, narrowly focused. The Archive suspects that it may be a student brief. View Brief

Pot Noodle

Pot Noodle is a brand of instant noodle snack foods from the United Kingdom, available in a selection of flavors and varieties. View Pot Noodle Brief

Kiwi Shoe Polish

A short brief packed with insights and a sure-footed confidence that it knows its customer. Agency: The Richards Group. Note the four sentences at the top of the template. Words every brief writer should live by. View Kiwi Brief

smart car

Paul MacFarlane has some big fun with a little vehicle. From the 1101 experiment. View smart car Brief

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