Sub-Zero
This brief was donated by Christopher Owens, head of brand strategy at TRG in Dallas. Sub-Zero Brief
Patron
This brief was donated by Christopher Owens, head of brand strategy at TRG in Dallas. Patron Brief
GameStop
This brief was donated by Christopher Owens, head of brand strategy at TRG in Dallas. GameStop Brief
Netflix
The author of this brief is Laura Schwarz Ferrari and it was written in April 2020. It is likely a student brief. View Brief
Lay’s Potato Chips
This brief is likely by a student for a class assignment. View Brief
Renault Group
Thank you to Julian Cole, owner of the Strategy Finishing School, for this brief for the Renault Group. Agency: Publicis Conseil, Paris. View Renault Group Brief
JCDecaux OOH Spain
This brief was created by Pieter-Paul von Weiler and Matt Davies, proprietors at BetterBriefs.com, as a “reverse engineering” exercise. It’s not the real brief written by DAVID Madrid for “Meet Marina Prieto,” its Gold Lion winning campaign for JCDecaux OOH at the 2024 Cannes Festival of Creativity. But given these two gents’ experience, we can […]
There’s Something About Miriam tv drama
One of six briefs on the Archive written by hhcl/red cell, London. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Miriam Brief
Hex, drama on Sky One
One of six briefs on the Archive written by hhcl/red cell, London. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Hex Brief
NBA 2K16
One of seven briefs on the Archive written by Crispin Porter Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View NBA 2K16 Brief
