Category: Brand

Miller Lite

Two of seven briefs on the Archive written by Crispin Porter & Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for these briefs. View Miller Lite Pride Brief View Miller Lite Client Brief

Miami Dolphins

One of seven briefs on the Archive written by Crispin Porter Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Miami Dolphins Brief

Dominos

One of seven briefs on the Archive written by Crispin Porter Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Dominos Brief

Best Buy

One of seven briefs on the Archive written by Crispin Porter Bogusky. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Best Buy Brief

Toms Shoes

This is a client brief. Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Toms Shoes Brief

Pet Airways

Thanks to Baiba Matisone and her Creative Brief Bank for this brief. View Pet Airways Brief

Nintendo

Thanks to our friends at APG Canada for this student brief, one of many they provided to the Archive. View Game Boy Advance SP Brief

Red Robin Restaurants

This is not your typical creative brief. It was written by Cameron Day, creative director and author of The Advertising Survival Guide books. He calls this a “mantra” and he is not the only creative who uses this device. He will write a mantra as a response to a brief he receives from a client. […]

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