Humane Society
Student briefs deserve different criteria when we examine them. This brief, by then-student Lindsey Wehking, is for The Humane Society of the United States. This brief in well written and inspiring. The Brief Bros. devoted an episode to two briefs by Lindsey, who is now a working strategist with almost 10 years of experience. View […]
Zippo Lighters
Student briefs deserve different criteria when we examine them. This brief, by then-student Lindsey Wehking, is for Zippo Lighters. The Archive notes some simple flaws, but they are easily correctable. And more to the point, this brief in well written and inspiring. The Brief Bros. devoted an episode to two briefs by Lindsey, who is […]
BBC creative brief for 2004 Summer Olympics in Athens
While the brief, written by now-defunct London shop DFGW, which was purchased by Freud Communication in 2006. This brief was for the BBC’s coverage of the 2004 Summer Olympics in Athens, you’ll notice the focus is on the Olympics rather than on the BBC. View the TV spot and decide whether the creative met the […]
Hulu, a project on The Brief Bros. podcast
The Hulu brief is a spec assignment Henry Gomez and I did together over three episodes of The Brief Bros. Henry is the main author, ably assisted by Howard. You can view the episodes starting here. We solicited brands and problems from our LinkedIn audience, and the our friend Mark Jenson’s students in his Ad […]
British Airways creative brief by Saatchi & Saatchi New York
This brief was for a campaign in 2004, called London Is Closer Than You Think. View BA Brief
H&R Block creative brief by Campbell Mithun
This is the brief that produced the now-famous and award-winning campaign, “I Got People” that ran in the mid-2000s.
