240: Cam Day, Part 2
In Part 2 of our conversation with Cameron Day, author of Mad Man. The talk turns from advertising’s past to its uncertain future. Cam teases his next book, ChAIos. It’s an irreverent and eye-opening guide to understanding and working with AI in the creative world. Join me and Henry Gomez, your hosts on The Brief Bros. […]
239: Cam Day: Tales from the Trenches, Pt 1
Advertising veteran Cameron Day joins The Brief Bros.—for the fourth time. This visit, Cam talks about his raw, hilarious, and unfiltered new book, Mad Man: F**ed-Up Tales from the Post-Mad Men Ad Trenches. Henry Gomez and I dive into the wild stories, lessons, and scars from Cam’s four decades in the ad world. It’s a […]
238: Strategy perspectives with Mark Pollard, Part 2
We introduced you to Mark Pollard last week. He may be the most traveled teaching strategist on the planet. Mark is known as your “strategy friend.” And he’s the founder and principal of Sweathead. It’s his globe-hopping workshops on advertising strategy. He’s back for Part 2 of his conversation with me and Henry Gomez on […]
237: Strategy perspectives from Mark Pollard, Part 1
Mark Pollard may be the most traveled teaching strategist on the planet. He’s known as “your strategy friend” and is the founder and principal of Sweathead. It’s his globe-hopping workshops on advertising strategy. Mark joined Henry Gomez and me on The Brief Bros. For not one but two chats. All the way from Colombia, South America, […]
236: What an Air Force colonel can teach creatives
My friend Noel Zamot is our guest this week on The Brief Bros. Noel has never worked in marketing or advertising. What he knows about creative briefs he’s learned from talking to me. So why is he a guest this week? Because of Noel’s deep training and expertise in a technology that scares a lot […]
235: Five free research resources
This week on The Brief Bros., Henry Gomez and I share with you five websites rich in data, robust in insight, and reliably credible. Intrepid brief writers, these are your rabit holes. Maybe new ones, maybe old ones you forgot about. And, I throw in a sixth website that I find juicy. You might too. […]
233: The Cannes AI scandal
You are an advertising agency. You are aware of the existential threat posed by AI. Not only to you, as a creative agency, but also to your industry. Why would you then use this technology, AI, to cheat? In order to win an award? An award some fear—yourself included—might render your agency, your industry, obsolete […]
232: Great Jeans kerfuffle
Henry Gomez and I would not be the Brief Bros. if we didn’t bring you compelling insights and informed guests. So we apologize for failing to measure up this week. Instead we underwhelm you with a little puffery. No slight to Henry, who zings with his patented clarity and probity. Me? Well, watch and decide […]
231: Jon Steel returns
The author of Truth, Lies and Advertising, Jon Steel, returns to The Brief Bros. And Henry Gomez and I delight in nerding out with Jon, talking strategy, briefs, briefing and AI. Not to mention one of his most celebrated accounts, the got milk? campaign. Plus he talks a bit about cricket. But not too much. […]
230: Mark Pollard’s Briefing 101
Maybe this episode will compel Mark Pollard to find room in his crazy travel schedule and join us on The Brief Bros. Henry Gomez and I can only hope. But first, kudos to Mark for this fun, inspiring and must-have PDF called Creative Briefs 101. Available here from Mark’s Instagram page. Today, Henry and I […]
