112: A conversation with Jason Swenk, host of the Smart Agency Master Class podcast
Henry and I welcome Jason Swenk who started an agency “by accident” in his words, and turned his love for the hustle, effective systems and problem solving into a wildly successful consulting business that takes ad agency owners to a new level of leadership and vision. His podcast, Smart Agency Master Class, is a must-watch. […]
111: A conversation with TJ Bennett, owner, The Pudding Factory, Phoenix
TJ Bennett is a creative veteran with agency experience on both coasts who now makes his home in Phoenix. He runs a virtual creative shop called The Pudding Factory and, like Henry and me, is nerdy about creative briefs. This was a fun conversation. TJ definitely joins the small but growing ranks of Brief Bros. […]
110: Lessons from a presentation post-mortem.
How often do you “look in the mirror” after a big presentation? A critical self-assessment may be painful but it’s also liberating. In today’s episode, Henry Gomez dusts off a “no holds barred” post-mortem of a presentation delivered many years ago that failed to win the project. It’s like one of those candid emails you […]
109: Campbell Soup’s package rebranding.
Continuing with our ongoing interest in brands and rebranding, Henry Gomez and I share a Wall St. Journal video exploration of Campbell Soup’s recent packaging for its iconic soup cans. And we have an in-depth discussion about the results of those efforts. Connecting dots between Byron Sharp’s “distinctive brand assets” and a not-so-successful rebranding effort […]
108: A conversation with Marc Williams, creative consultant.
Henry Gomez and I are delighted to welcome Marc Williams, currently a creative director/consultant, who for the last dozen years has held senior-level creative leadership positions within corporate America. Marc represents a voice we have not heard from on The Brief Bros., and he brings keen insight into the opportunities and challenges faced by creatives […]
107: Anne Candido and April Martini, co-hosts of Marketing Smarts podcast.
One good turn deserves another: after joining April and Anne on their podcast recently, I invited them to join Henry Gomez and me on our podcast. Anne and April are also partners in a marketing agency called Forthright People. These are two smart and experienced brand professionals, hosts of Marketing Smarts, know their way around a […]
106: The case for waiting to launch your ad career.
Do you jump right from college or your portfolio program into an ad agency or client-side job? Maybe that makes good sense, but don’t think you have to. Today, Henry and I talk about the advantages of waiting and doing something else before you start your career. The dividends could pay handsomely.
105: A chat with AdWeak Editor Paul Taylor.
You’ve never seen his handsome mug before, but today’s the day. Paul Taylor, aka The Adweak Editor, makes his video debut with Henry Gomez and me. It’s an honor and a privilege. He’s skewered us all, no matter which role we play in AdLand, because he’s one of us. And now he’s our guest. We […]
104: When you don’t need a brief.
I put this question to my partner and co-host, Henry Gomez, resident strategist at Zubi Advertising in Miami and he came up with some great answers. The brief is hard to write so don’t think you need one for every project. Save your time and energy and be judicious about when it’s time for a […]
E103: Creative Review—McDonald’s OOH by DDB New Zealand.
Airs February 1, 2023 Henry Gomez and I exchange our views on a new OOH campaign for McDonald’s by DDB New Zealand. We haven’t disagreed about much lately, but today we take opposing views. DDB New Zealand’s work brings a searing spotlight to the issue of advertising’s powerful role as an influencer. Henry and I […]
