E103: Creative Review—McDonald’s OOH by DDB New Zealand.

Airs February 1, 2023

Henry Gomez and I exchange our views on a new OOH campaign for McDonald’s by DDB New Zealand. We haven’t disagreed about much lately, but today we take opposing views.

DDB New Zealand’s work brings a searing spotlight to the issue of advertising’s powerful role as an influencer. Henry and I bat this one back and forth. Tune in to find out where we land.

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