E10: Evaluating creative

Airs March 17, 2021

Don’t file away your creative brief once your creative department has completed its work. The brief is the singular measuring stick in determining if the creative work is on brief or off brief. The Brief Bros. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://www.howardibach.com) share their insights on how to use the brief to have effective conversations with the creative department. Creative Review: Heinz website and OOH. Agency: Rethink Canada.

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