E11: Disagreements about the creative brief

Airs March 24, 2021

When brief writers find themselves in consensus about their briefs, that doesn’t mean harmony. It could mean apathy, a deadly enemy of an inspiring creative brief. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://www.howardibach.com) engage in a lively discussion on this episode of The Brief Bros. about constructive uses of disagreement when writing a brief. Creative Review: “Translated” short film by Portuguese agency AUGE Communications.

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