E12: How long should your creative brief be?

Airs March 31, 2021

The snarky answer is, as long as it needs to be. But the Brief Bros. will give you a more exact answer, and it may surprise you. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://www.howardibach.com) bring their experience and insights to bear on the subject. Creative Review: Billboards for Orange County Animal Services. Agency: Out Front Studios.

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