E13: Four questions to ask to make sure your creative brief is singular and inspiring.

Airs April 7, 2021

You’ve written the final draft of your brilliant creative brief. Before you brief, what can you do to make certain the brief tells the story precisely the way you want it told? Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://www.howardibach.com) take you through a simple, four-step checklist to help you polish your brief. Creative Review: Burger King International Women’s Day social media campaign.

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