E14: Multicultural creative briefs, Pt. 1

Airs April 14, 2021

Henry Gomez (http://henrylouisgomez.com) breaks down the macro and micro factors relevant to multicultural brief writers in this week’s episode of The Brief Bros. Join him and Howard Ibach (https://www.howardibach.com) as they explore what brief writers need to remember when they work on Hispanic accounts. Creative review: Terminix television campaign. Agency: The Martin Agency (https://adage.com/creativity/work/terminix-pokes-fun-peoples-extreme-and-pathetic-attempts-eradicate-pests/2323451)

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Reid Holmes, Partner/ECD, Mojo Strategy and Consulting, Minneapolis, MN

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Survey Response February, 2020

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Survey Response April 2020

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Survey Response March, 2021

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