E16: Do you have enough time to write a creative brief?

Airs April 28, 2021

Everyone complains about not having enough time. Too many brief writers don’t know how to overcome this perennial problem. This week, Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://www.howardibach.com) present ideas to help brief writers make sure time is on their side. Creative review: GEICO Motorcycle TV. Agency: The Martin Agency.

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