Airs May 12, 2021
The Brief Bros. welcomes our first guest, the founder and president of BFC Ideas and our friend, Vivek Kuchibhotla (https://bfcideas.com). Vivek is a veteran brand and account management executive who now trains advertising agency professionals in breakthrough techniques on developing creative ideas. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://www.howardibach.com) engage Vivek in a lively discussion about his thinking, the problems the ad industry faces around creative ideas and the creative brief, and the response his training has received. Creative review: Public Service Announcement for CoorDown, an Italian nonprofit benefiting people with Down’s syndrome from New York ad agency Small, featuring original music by Sting.