E18: Special guest Vivek Kuchibhotla shares his new approach to creative briefs and creative ideas.

Airs May 12, 2021

The Brief Bros. welcomes our first guest, the founder and president of BFC Ideas and our friend, Vivek Kuchibhotla (https://bfcideas.com). Vivek is a veteran brand and account management executive who now trains advertising agency professionals in breakthrough techniques on developing creative ideas. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://www.howardibach.com) engage Vivek in a lively discussion about his thinking, the problems the ad industry faces around creative ideas and the creative brief, and the response his training has received. Creative review: Public Service Announcement for CoorDown, an Italian nonprofit benefiting people with Down’s syndrome from New York ad agency Small, featuring original music by Sting.

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