E19: An agency strategist does more than write briefs.

Airs May 19, 2021

The most visible job an ad agency strategist tackles is to write a creative brief for a new project or pitch. But the strategist’s role involves more than brief writing. In today’s episode of The Brief Bros., I challenged my friend and Brief Bros. Henry Gomez (http://henrylouisgomez.com) to create a list of other responsibilities, some unrelated to writing briefs, others directly related to briefs. Henry came through as usual. Creative Review: New Balance. Media Agency: VMLY&R.

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