E20: Special guest Lance Saunders discusses creative briefs, brief training, and the ad industry.

Airs May 26, 2021

The Brief Bros. celebrates our 20th episode! Today, we welcome former DDB Canada COO Lance Saunders. Lance’s background includes strategy and leadership roles at Leo Burnett and Campbell Mithun. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (hppts://howardibach.com) talk with Lance about the sorry state of training for planners and strategists in today’s ad world, the role of emotion in consumer decision making, and creativity in advertising. Creative Review: Subaru Forrester TV spot. Agency: Carmichael Lynch.

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