E21: Questions creatives should ask a brief writer about the creative brief.

Airs June 2, 2021

Before creatives receive a briefing on a finished creative brief, they should meet with their planner/strategist/brief writer to review the document and ask a few questions. The objective is to make sure you and your brief writer are simpatico on the brief. In this week’s episode, Howard Ibach (https://howardibach.com) suggests six questions creatives should ask the brief writer. Join him and Henry Gomez (http://henrylouisgomez.com) on The Brief Bros. Creative Review: Domino’s Return of the Noid. Agency: Crispin Porter + Bogusky.

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