E23: When a brief gives you grief.

Airs June 16, 2021

The title of this week’s episode of The Brief Bros. comes from an opinion piece on WARC, the World Advertising Research Council, by a planner named Mike Teasdale, director at Left-Handed Planning in London (https://www.warc.com/newsandopinion/opinion/when_the_brief_gives_you_grief/3096). In it, he captures with cleverness and clarity many examples, with brilliantly coined nicknames, of poorly written and frustrating creative briefs we’ve all encountered in our careers. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) talk about these examples and share anecdotes about similar experiences in their careers. Creative Review: Barilla Pasta “Rigatoni Day.” Music: Funky Town. Agency: We Are Social Italy.

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