E25: “No idea needed. Is execution-based advertising here to stay?” We respond to Thomas Braun.

Airs June 30, 2021

Which are better ads: execution based or idea based? Is the argument even valid? Are these the only kinds of ads? Germany-based marketing consultant Thomas Braun wrote a lengthy commentary on LinkedIn on June 9 presenting his argument. Read it here: (https://www.linkedin.com/pulse/idea-needed-execution-based-advertising-here-stay-thomas-braun/). Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) address Thomas’s commentary and challenge his thinking in today’s episode of The Brief Bros. We also reached out to Thomas and invited him to join us in an upcoming episode to respond to our discussion. Creative review: Ziploc Bags, OOH. Agency: BBDO Shanghai.

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