E3: When do you need to write a new creative brief?

Airs January 27, 2021

It’s a new fiscal year, or a new season, and it’s time to create a new campaign for your product or brand. Do you need to re-write the creative brief from the previous year/season? The Brief Brothers hosts Howard Ibach and Henry Gomez weigh in. Creative Review: IKEA’s print campaign for bed linens. Agency: Mother London.

Verified by MonsterInsights